Saniya Sethi
My story
I'm a committed UX Designer from North West London, determined to fulfil my dream of aligning digital experiences with user needs.
Who I am
Growing up, I was always an introverted and sensitive individual who often found comfort in the quiet corners of my mind. My deep sensitivity grew into empathy, which is now one of my greatest strengths. I bring empathy into every project.
In my spare time, you'll find me...
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Playing games
Listening to music
Where it all began
Learning to cook
My passion for UX Design started during my undergraduate degree in Digital Media, when I was introduced to wireframing and prototyping. I quickly realised I was more drawn to designing for people (their behaviours, needs, and interactions) than the technical side of development.
​That spark of interest led me to pursue a Master’s in User Experience and Service Design, where I developed my skills in user research, identifying pain points and opportunities and creating impactful user experiences. I am thankful for the master’s course as it enhanced my understanding of design principles, iterative processes, and the value of usability.
My values
Since graduating with a Merit in my Master’s, I’ve interned and volunteered with startups and organisations focused on building their brand through functional, intuitive digital platforms. As I’ve begun to navigate the UX world, I’ve discovered what I value most:
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Accessiblity and inclusive design
Every user deserves equal access to digital experiences, regardless of their abilities, age, gender, or background. Some of my closest family members have accessibility concerns, so I know first-hand the challenges they can face.
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Making design decisions based on research and data
Great design isn’t based on assumptions. Backing ideas with user research and data leads to solutions that address real user needs.
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Continuously learning every day
Being open to feedback keeps my design thinking up to date and allows me to adapt to new challenges.