A little bit about myself

I’m Saniya Sethi, born and raised in North West London and a recent graduate of the MA User Experience and Service Design course at Loughborough University.

Growing up, I was always an introverted and sensitive individual who often found comfort in the quiet corners of my mind. My deep sensitivity towards the emotions of others has led me to have empathy as one of my strong characteristics. I am always ready to lend a helping hand to those who may need it, and I’m grateful I can utilise this characteristic in the design world.

My passion for UX Design began during my undergraduate degree in Digital Media. After being taught a small percentage about developing wireframes and high-fidelity prototypes of a website or app, I was interested in creating designs focused on the human level of interaction rather than the technical side. I was attracted to ensuring that every interaction the target user would encounter was a valuable and enjoyable experience. I then pursued a master’s degree in User Experience and Service Design and am now ready to embark on my career as a UX/UI Designer.

Completing the master’s course has allowed me to conduct extensive user research to understand a specific demographic's needs and pain points, identify opportunities to create user experiences to fulfil those needs and progress on my talent of designing transformative products/services. I am thankful for the master’s course as it highlighted some of the more important aspects of UX design that I may have overlooked, such as the significance of going backwards and forwards in a design process, the value of design principles, usability heuristics and more.

As a newly established UX Designer, one of my main goals is to design experiences suited to the user and inclusive to as many people as possible, regardless of their abilities, age, gender and backgrounds. Inclusive design interests me as I have personal connections with people with accessibility concerns, so I know first-hand the challenges they can go through.